🖤 New EP: Tr4nce #HH ft. Valee & Egovert

Epic Records producer and Jersey native, Tr4nce (@prodbytr4nce) makes his official debut as a recording artist with his new project Hypnotic Heartbreaker. Composed of 6 tracks, including an intro and 5 full length songs, the new EP boasts features from G.O.O.D Music signee Valee (@valee), buzzing Virginia rap act Egovert (@egovert_), Chi-Town mainstay 10K Kobee (@1Kobee), ATL rising talent Rontae Don't Play (@rontaedontplay), Arkansas newcomer 870Glizzy (@870glizzy), and "Rerock" creator Lil Shun The Goat (@lilshunthegoat). [Photo Credit: @diegoapalomino]

Tr4nce on how the project came about:

“At the end of 2020, I was in the studio with a bunch of my friends, trying to find my ‘sound’, because I had no idea what direction I wanted to go in musically. I was going through a breakup at the time, and I found it that making “hard” music was better for me. I wanted people to feel how I felt while making the music. I wanted people to be happy while listening to my music. I then realized the direction I wanted to take my music. That same studio session, ‘Hypnotic Heartbreaker’ was birthed. I reached out to some artists that I worked with in the past, along with some new artists that I thought would fit and through those next few months. “

Stream Hypnotic Heartbreaker after the jump on your DSP of choice | HERE and expect supporting visuals to be released later this year!

★ VEVO | SOS Lo Taps Trippie Redd For #HF

After racking up over 3M+ streams on the song's audio across all DSP's and receiving radio play via Sirius XM's Hip Hop Nation, South Carolina native SOS Lo (@aimesoslo) officially drops the music video for his Trippie Redd (@trippieredd) and Chris King (@whoischrisking) assisted single "Honorable Flex." Directed by LOUIEKNOWS (@LOUIEKNOWS), the VEVO release follows the visual's TV debut on BET Jams, Music Choice, and MTV.

Managed by Prince Howard & Dora Whittley, SOS Lo is a rising rap act from Greenville who runs an indie label called Death to Normalcy. DTN's current roster includes recording artists Easton Keys and Steezy Reezy as well as content creators Loghan and Dak. Under the tutelage of mentor Adrian Porter, he has evolved from a wide eyed rap enthusiast into a dedicated business owner. "What I want people to take from my music is that no matter what you're going through, things can always get better. There is no point in focusing on life's negatives," Lo said in a statement.

The HD clip to the The AP Factor (Angie Stone, Lil Wayne, 112) crafted cut finds the trio trading bars in a medieval themed cellar while dripping in the latest designer threads. Watch "Honorable Flex" after the jump