Stop Spending Your Whole Budget On Ads
If you’re a music artist or creator, we want you to know you don’t have to throw your budget into ads all the time. It’s more important for you to create organic engagement and have organic growth than it is to spend thousands of dollars on YouTube, Facebook, IG, TikTok, and Spotify ads.
When you only do ads and don’t do the work of promoting or engaging with your audience organically, most platforms see this and won’t let you have monetization benefits.
What to do for organic growth:
Niche
Stick to one topic/niche on your profiles until you reach your goal audience and the number of followers/subscribers needed. Message for more info on this.
Engage
Engaging with your audience through stories, shorts, TikTok’s, lives, and playlists
Bring Value
Educating, entertaining, or encouraging your audience who will share with others
Show Up
Showing up daily or on a schedule weekly.
Schedule a consultation with Sabrina Vaz-Holder, and get your organic marketing strategy built for your next release.
Top Spotify Marketing Tips For Music Artists
Keep Your Profile Up to Date
Your profile on Spotify should accurately reflect you as an artist, it’s your opportunity to give fans an insight into your brand. Use relevant photos and keep your bio relevant.
You can also share new or favourite tracks with the artist pick option, and add links to fundraising or any playlists you would like to feature.
Build Your Followers
This is key to organic promotion on Spotify.
The platform even shared this:
“On Spotify, the key to getting your new release in front of fans is “Follow.” Think of your followers as subscribers to your mailing list on Spotify.”
This comes down to your music getting pushed throughout the Spotify universe. Most notably in these three main areas:
Release Radar – The release radar is a personalized weekly playlist that pulls together new tracks based on followed artists and listening history. If you’ve managed to get followed by your fans, you’ll likely show up in their release radar playlists.
Discover Weekly – this is a section that appears in the discover section of the Spotify app, as well as in the home tab every Monday.
New release emails – On Fridays, Spotify also sends out a new release email to users, which highlights up to 10 new releases from artists they follow.
Tips to increase these followers organically:
Embed the button on your website
Email newsletter
Promote on social media
Use The Canvas Feature
The Canvas feature on Spotify allows you to bring visuals in to accompany your tracks, and adds an extra level of engagement to your music. A great tool to make this happen is optimizing your video and sizing it through the free app Canva.
Create Your Own Playlists
It’s a great opportunity to build relationships with other artists in your genre. As you curate your list, why not reach out to those featured to let them know – they may end up being Spotify playlist curators themselves and feature you back. This is something Spotify looks at when deciding you’re a contributing citizen to their community.
Add Your Lyrics
This is powered by either Genius or Musixmatch, with Musixmatch actually offering a bit more functionality, including the ability to sync your lyrics in time to your music so they show up in the app at the same time.
Both of these services will require you to get verified. Sign up for Musixmatch here and Genius here.
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